Bring Back the People Who Already Found You.
- Most people who reach your site leave without contacting you. That's normal — and it's the largest single pool of nearly-converted demand you own.
- Retargeting reaches those exact people on Facebook and Instagram, usually at a fraction of what it cost to acquire them the first time.
- It works best as the second half of a search campaign, not on its own. We'll tell you honestly if you're not ready for it yet.
Get a Free Retargeting Plan
Free retargeting plan · Orange County, CA
- No obligation, and no contract to sign
- A real person replies the same business day
- Your details are never sold or shared
Free retargeting plan — audience sizes, likely cost, and whether it's worth running yet.
Retargeting needs traffic to retarget. If you don't have enough yet, we'll say so rather than sell you a campaign that can't work.
Why Retargeting Is the Cheapest Audience You Have
Someone who visited your site, read a service page and left has already done the expensive part: they found you, and they were interested enough to look. Reaching a stranger costs a click. Reaching that person again costs a fraction of it, and they arrive knowing who you are.
The catch is that retargeting has no demand of its own. It converts interest that already exists — which is precisely why it belongs downstream of search campaigns rather than in place of them.
- Site visitors — segmented by which service they looked at, so the ad matches the interest
- Form abandoners — the highest-intent audience on the list, and the one most often ignored
- Existing customer lists — for repeat services and upsells, uploaded and matched
- Lookalike audiences — built from the people who actually converted, not from a demographic guess
The Measurement Problem Nobody Mentions
Retargeting is the easiest channel in advertising to take undeserved credit. It shows ads to people who were already going to come back, then reports their conversions as its own — and because the platform grades its own homework, the dashboard always looks excellent.
We set retargeting up so you can tell the difference: proper audience exclusions once someone converts, sensible attribution windows rather than the generous defaults, and conversion events that actually fire. That last one is not hypothetical — it's the specific fault we found on this very site, where the Meta lead event had been wired to a form plugin the site no longer used, so it had recorded page views and no leads at all.
How We Run It
Fix the Pixel
Confirm the pixel fires, that lead events are bound to the form that actually exists, and that conversions are deduplicated. Everything downstream depends on this being right.
Build the Audiences
Segmented by service and by depth of engagement, with converters excluded so you stop paying to advertise to customers you already have.
Creative That Answers the Objection
Someone who left your reinstatement page has a different hesitation than someone who left your web design page. The ad addresses the specific one, rather than repeating the offer they already declined.
Meta Ads FAQs
Do I need to be running Google Ads first?
Not strictly, but it's usually the right order. Retargeting converts existing interest — without a source of new visitors the audiences stay too small to run efficiently. If your organic traffic is substantial, that can be enough on its own.
How small an audience is too small?
Platform minimums are low, but delivery gets expensive and erratic well before you hit them. The free plan tells you what your actual audience sizes would be today, which is the honest answer to whether this is worth starting.
Isn't retargeting annoying?
It is when it's badly capped and never excludes converters — which is most of the retargeting you've experienced. Frequency caps and exclusion audiences exist precisely to prevent that, and they also stop you paying to irritate people.
Platforms We Manage
See what your retargeting audiences look like today.
A free plan with real audience sizes, likely cost, and a straight answer on whether it's worth running yet.