Free account audit · Orange County, CA
You get the findings whether or not you hire us. If your account is in good shape, we'll say so.
A Google Ads dashboard does not report on your business. It reports on whatever you told it to count as a conversion. Get that definition wrong and the account will spend its entire budget getting better and better at producing the thing you mislabelled — while the chart climbs and the calendar stays empty.
Automated bidding makes this worse rather than better, because it optimizes hard toward the definition it was handed. A bad definition never stays a small problem. These are the faults we find most often, and every one of them is invisible from the dashboard:
You do not need a call tracking number for any of this. As long as the ads and the conversion actions are set up correctly, calls from your ads are attributed without swapping the number your customers already know.
Quality Score has three inputs, and one of them isn't in the ad account at all. Landing Page Experience is judged on relevance to the searcher's intent, transparency about the offer and the business, and ease of use on any device — and it feeds directly into what you pay per click.
This is where most agencies stop, because the landing page belongs to someone else. We build them, so we do not have to. A campaign pointed at a page that loads slowly, buries the offer, or answers a different question than the one that was searched is a campaign paying a tax on every click — and that page is also the exact place where paid clicks quietly stop becoming phone calls.
Conversion actions consolidated and de-duplicated, call conversions wired up correctly, values assigned where they are known. Nothing else is trustworthy until this is done, so nothing else happens first.
Search campaigns organized around intent rather than around whatever the account grew into. Negative keywords from the actual search-terms report. Ad copy that matches the page the click lands on.
Bid strategy chosen for the volume you actually have, search terms reviewed on a schedule, and budget moved toward what converts — now measurable, because step one happened.
The structure changes with the kind of demand you are buying. Two examples.
Captured emergency repair searches on Google — the highest-intent, highest-urgency queries in the category — and used seasonal maintenance offers to bring earlier-stage prospects back once the emergency had passed.
Targeted search campaigns for high-ticket procedures, paired with retargeting that used patient testimonials to carry the longer consideration period these treatments involve.
It varies enormously — legal and home services sit at the expensive end, and within any category the spread between a well-measured account and a poorly-measured one is wider than the spread between industries. The audit gives you a figure grounded in your own account rather than a benchmark that may not describe you.
Yes — see Meta ads and retargeting. They do different jobs: Google captures people already searching for you, Meta brings back the ones who didn't convert the first time. Plenty of accounts should start with Google alone.
Usually. Where the landing page is the constraint, we'll say so and quantify it rather than quietly bidding around the problem — and we build pages if that turns out to be the cheapest fix.
We work inside your account, which stays yours. You keep ownership, the history, and everything we build in it — including if you later leave. An agency that runs your spend from an account you don't own is holding your data hostage.
No. Your published number stays exactly as it is. When the conversion actions are configured correctly — which is the first thing we fix — calls from your ads are already attributed without swapping anything, so a tracking number solves a measurement problem you should not have in the first place. If you want recordings of the calls your ads produce, we can set that up separately and forward every call straight through to your permanent company number, so nothing your customers see changes. California is a two-party consent state, so recorded calls open with a short announcement; we configure that as part of the setup.
A free audit of what your account is counting, where the budget is going, and why the calls are not matching the chart — written plainly enough to act on yourself.